Instagram CEO Reveals Company’s Efforts To Fight Bullying | TODAY


BACK IN THE HEADLINES FOR HIS COMMENTS ABOUT FACEBOOK’S COMMENTS ABOUT FACEBOOK’S FUTURE. FUTURE.>>>>IN A MEETING MARK ZUCKERBERG IN A MEETING MARK ZUCKERBERG SAID HE WOULD GO TO THE MAT TO SAID HE WOULD GO TO THE MAT TO FIGHT ANY ATTEMPT THE GOVERNMENT FIGHT ANY ATTEMPT THE GOVERNMENT MIGHT MAKE TO BREAK UP FACEBOOK, MIGHT MAKE TO BREAK UP FACEBOOK, AND HE SPECIFICALLY MENTIONED AND HE SPECIFICALLY MENTIONED ELIZABETH WARREN AS EXISTENTIAL ELIZABETH WARREN AS EXISTENTIAL THREAT TO FACEBOOK. THREAT TO FACEBOOK. HOW DO YOU FEEL ABOUT THOSE HOW DO YOU FEEL ABOUT THOSE COMMENTS AND DO YOU AGREE? COMMENTS AND DO YOU AGREE?>>SO THOSE COMMENTS WERE IN AN>>SO THOSE COMMENTS WERE IN AN INTERNAL MEETING SO HE WAS BEING INTERNAL MEETING SO HE WAS BEING VERY CANDID, BUT GENERALLY I VERY CANDID, BUT GENERALLY I REALLY DO AGREE AND STAND BY THE REALLY DO AGREE AND STAND BY THE COMMENTS THAT WE DON’T THINK COMMENTS THAT WE DON’T THINK IT’S A GOOD IDEA TO BREAK US UP. IT’S A GOOD IDEA TO BREAK US UP.>>HOW WOULD YOU COUNTER THAT>>HOW WOULD YOU COUNTER THAT ARGUMENT THAT FACEBOOK HAS ARGUMENT THAT FACEBOOK HAS BECOME SO HUGE. BECOME SO HUGE. MARK ZUCKERBERG HIMSELF MARK ZUCKERBERG HIMSELF ESSENTIALLY IN CONTROL OF THE ESSENTIALLY IN CONTROL OF THE INFORMATION THAT FLOWS TO MORE INFORMATION THAT FLOWS TO MORE THAN A BILLION PEOPLE AROUND THE THAN A BILLION PEOPLE AROUND THE WORLD. WORLD.>>IT MAKES SENSE TO ME THAT>>IT MAKES SENSE TO ME THAT PEOPLE WOULD BE ANXIOUS ABOUT PEOPLE WOULD BE ANXIOUS ABOUT OUR SKILL. OUR SKILL. THERE’S A FEW THINGS IT’S GOOD THERE’S A FEW THINGS IT’S GOOD FOR. FOR. IF YOU WANT TO PREVENT IF YOU WANT TO PREVENT INTERFERENCE IN ELECTIONS. INTERFERENCE IN ELECTIONS. IF YOU WANT TO PRODUCE THE HATE IF YOU WANT TO PRODUCE THE HATE SPEECH ON THE PLATFORMS, WE SPEECH ON THE PLATFORMS, WE BENEFIT MASSIVELY FROM WORKING BENEFIT MASSIVELY FROM WORKING TOGETHER CLOSELY. TOGETHER CLOSELY.>>BEFORE BECOMING THE HEAD OF>>BEFORE BECOMING THE HEAD OF INSTAGRAM LAST YEAR, ADAM INSTAGRAM LAST YEAR, ADAM MOSSERI WAS AT FACEBOOK, BOUGHT MOSSERI WAS AT FACEBOOK, BOUGHT THE PHOTO SHARING PLATFORM IN THE PHOTO SHARING PLATFORM IN 2012, AMONG ITS FIRST PRIORITY, 2012, AMONG ITS FIRST PRIORITY, TACKLING ONLINE BULLYING. TACKLING ONLINE BULLYING.>>WHEN I THINK ABOUT MY>>WHEN I THINK ABOUT MY EXPERIENCE, I WAS BULLIED IN EXPERIENCE, I WAS BULLIED IN MIDDLE SCHOOL AND WHEN I LEFT MIDDLE SCHOOL AND WHEN I LEFT SCHOOL AND WENT HOME, I WASN’T SCHOOL AND WENT HOME, I WASN’T BULLIED ANYMORE. BULLIED ANYMORE. NOW KIDS ARE GOING HOME AND NOW KIDS ARE GOING HOME AND TAKING THIS WITH THEM. TAKING THIS WITH THEM. IS THE SOLUTION TO JUST GET OFF IS THE SOLUTION TO JUST GET OFF OF IT OVER THE COURSE OF THE OF IT OVER THE COURSE OF THE DAY. DAY.>>THAT’S A GOOD QUESTION.>>THAT’S A GOOD QUESTION. I WAS BULLIED IN MIDDLE SCHOOL, I WAS BULLIED IN MIDDLE SCHOOL, TOO AND I THINK THE FACT THAT TOO AND I THINK THE FACT THAT YOU DON’T NECESSARILY HAVE A YOU DON’T NECESSARILY HAVE A REPRIEVE FROM THAT EXPERIENCE IS REPRIEVE FROM THAT EXPERIENCE IS LIKE A BIG DIFFERENCE BETWEEN LIKE A BIG DIFFERENCE BETWEEN WHAT IT MEANS TO BE A KID TODAY, WHAT IT MEANS TO BE A KID TODAY, AND WHAT IT MEANS TO BE A KID AND WHAT IT MEANS TO BE A KID WHEN WE WERE IN MIDDLE SCHOOL. WHEN WE WERE IN MIDDLE SCHOOL.>>TRAGICALLY THIS WEEK A>>TRAGICALLY THIS WEEK A 16-YEAR-OLD BOY IN TENNESSEE 16-YEAR-OLD BOY IN TENNESSEE CHANNING SMITH TOOK HIS OWN LIFE CHANNING SMITH TOOK HIS OWN LIFE AFTER INTIMATE TEXT MESSAGES HE AFTER INTIMATE TEXT MESSAGES HE SHARED WITH ANOTHER BOY WERE SHARED WITH ANOTHER BOY WERE POSTED ON SOCIAL MEDIA, POSTED ON SOCIAL MEDIA, INCLUDING INSTAGRAM. INCLUDING INSTAGRAM. HOW DO YOU GO ABOUT TRYING TO HOW DO YOU GO ABOUT TRYING TO PREVENT SOMETHING LIKE THAT. PREVENT SOMETHING LIKE THAT.>>IT’S A HORRIBLE STORY.>>IT’S A HORRIBLE STORY. MY HEART GOES OUT TO THE FAMILY. MY HEART GOES OUT TO THE FAMILY. I HAVE TWO BOYS, I CAN’T IMAGINE I HAVE TWO BOYS, I CAN’T IMAGINE WHAT IT WOULD BE LIKE TO GO WHAT IT WOULD BE LIKE TO GO THROUGH WHAT THEY’RE GOING THROUGH WHAT THEY’RE GOING THROUGH. THROUGH. WHAT WE TRY AND DO IS THE WHAT WE TRY AND DO IS THE REMINDER OF HOW IMPORTANT THE REMINDER OF HOW IMPORTANT THE WORK IS PREVENT BULLYING FROM WORK IS PREVENT BULLYING FROM HAPPENING ON INSTAGRAM AND HAPPENING ON INSTAGRAM AND FACEBOOK, WHENEVER POSSIBLE. FACEBOOK, WHENEVER POSSIBLE.>>TODAY, INSTAGRAM IS LAUNCHING>>TODAY, INSTAGRAM IS LAUNCHING A NEW ANTI-BULLYING FEATURE A NEW ANTI-BULLYING FEATURE CALLED RESTRICT. CALLED RESTRICT. IT ALLOWS YOU TO APPROVE OR IT ALLOWS YOU TO APPROVE OR DECLINE NASTY MESSAGES BEFORE DECLINE NASTY MESSAGES BEFORE THEY’RE POSTED TO YOUR ACCOUNT. THEY’RE POSTED TO YOUR ACCOUNT. ALL WITHOUT BLOCKING THE PERSON ALL WITHOUT BLOCKING THE PERSON SENDING THE MESSAGES. SENDING THE MESSAGES. AND WITHOUT THEM KNOWING IT. AND WITHOUT THEM KNOWING IT. IDEAS THAT CAME DIRECTLY FROM IDEAS THAT CAME DIRECTLY FROM TEENAGE USERS. TEENAGE USERS.>>WE ALSO STARTED TO ASK THEM,>>WE ALSO STARTED TO ASK THEM, WELL, WHY DON’T YOU USE SOME OF WELL, WHY DON’T YOU USE SOME OF THE TOOLS AVAILABLE TODAY. THE TOOLS AVAILABLE TODAY. WHY NOT BLOCK SOMEONE WHO’S WHY NOT BLOCK SOMEONE WHO’S BULLYING YOU. BULLYING YOU. WE HEARD CONSISTENTLY WE HEARD CONSISTENTLY PARTICULARLY FROM TEENAGERS, PARTICULARLY FROM TEENAGERS, OFTEN THAT CAN ESCALATE THE OFTEN THAT CAN ESCALATE THE SITUATION. SITUATION.>>THERE’S BEEN A BIG INCREASE>>THERE’S BEEN A BIG INCREASE IN DEPRESSION AND SUICIDE AMONG IN DEPRESSION AND SUICIDE AMONG TEENAGERS, DO YOU THINK THAT TEENAGERS, DO YOU THINK THAT SOCIAL MEDIA IS PARTIALLY TO SOCIAL MEDIA IS PARTIALLY TO BLAME FOR THAT? BLAME FOR THAT?>>I THINK THAT THE TRENDS ARE>>I THINK THAT THE TRENDS ARE LONG, AND I THINK THAT WE ON LONG, AND I THINK THAT WE ON SOCIAL MEDIA, WHO WORK IN SOCIAL SOCIAL MEDIA, WHO WORK IN SOCIAL MEDIA, I’M SURE HAVE A PART TO MEDIA, I’M SURE HAVE A PART TO PLAY IN THE ANXIETY AND THE PLAY IN THE ANXIETY AND THE PRESSURE THAT PEOPLE, IN PRESSURE THAT PEOPLE, IN PARTICULAR, YOUNG PEOPLE FEEL. PARTICULAR, YOUNG PEOPLE FEEL. I ALSO WANT TO MAKE SURE THAT WE I ALSO WANT TO MAKE SURE THAT WE ARE HONEST ABOUT THE FACT THAT ARE HONEST ABOUT THE FACT THAT GIVEN OUR SCALES, THERE’S GOING GIVEN OUR SCALES, THERE’S GOING TO BE SOME GOOD AND SOME BAD TO BE SOME GOOD AND SOME BAD THAT HAPPENS ON OUR PLATFORM. THAT HAPPENS ON OUR PLATFORM.>>BUT BULLYING IS JUST PART OF>>BUT BULLYING IS JUST PART OF THE PROBLEM. THE PROBLEM. A RECENT STUDY FOUND INSTAGRAM A RECENT STUDY FOUND INSTAGRAM WILL BE THE VEHICLE OF CHOICE WILL BE THE VEHICLE OF CHOICE FOR DISINFORMATION IN THE 2020 FOR DISINFORMATION IN THE 2020 ELECTION CYCLE. ELECTION CYCLE.>>THERE ARE ALWAYS GOING TO BE>>THERE ARE ALWAYS GOING TO BE SOPHISTICATED BAD ACTORS TRYING SOPHISTICATED BAD ACTORS TRYING TO LEVERAGE OUR SCALE. TO LEVERAGE OUR SCALE.>>IF YOU IDENTIFY MISS>>IF YOU IDENTIFY MISS INFORMATION, LYING THAT ARE OUT INFORMATION, LYING THAT ARE OUT THERE, MEMES SPECIFICALLY ON THERE, MEMES SPECIFICALLY ON INSTAGRAM, WHAT DO YOU DO WITH INSTAGRAM, WHAT DO YOU DO WITH IT? IT? . .>>WE TRY AND REDUCE THE>>WE TRY AND REDUCE THE DISTRIBUTION AS MUCH AS DISTRIBUTION AS MUCH AS POSSIBLE. POSSIBLE. WE ALSO TRY TO PROVIDE CONTEXT WE ALSO TRY TO PROVIDE CONTEXT TO PEOPLE SO THEY CAN BE MORE TO PEOPLE SO THEY CAN BE MORE INFORMED READERS, WHAT TO SHARE INFORMED READERS, WHAT TO SHARE AND WHAT TO TRUST. AND WHAT TO TRUST.>>DO YOU WORRY THAT THERE AT>>DO YOU WORRY THAT THERE AT INSTAGRAM COULD BE THINGS YOU INSTAGRAM COULD BE THINGS YOU DON’T RECOGNIZE THAT COULD BE DON’T RECOGNIZE THAT COULD BE HARMFUL AND HOW DO YOU STAY ON HARMFUL AND HOW DO YOU STAY ON TOP OF THAT AND AVOID THAT. TOP OF THAT AND AVOID THAT.>>I’M SUPER WORRIED ABOUT THIS>>I’M SUPER WORRIED ABOUT THIS SORT OF THING. SORT OF THING. IF I WASN’T WORRIED, I WOULD BE IF I WASN’T WORRIED, I WOULD BE MORE LIKELY TO MISS SOMETHING. MORE LIKELY TO MISS SOMETHING.>>THE NEXT STEP COULD BE>>THE NEXT STEP COULD BE GETTING RILDD OF INSTAGRAM’S LIK GETTING RILDD OF INSTAGRAM’S LIK ALL TOGETHER. ALL TOGETHER.>>THE BIG IDEA IS TO MAKE IT>>THE BIG IDEA IS TO MAKE IT FEEL LESS PRESSURIZED AND YOU FEEL LESS PRESSURIZED AND YOU CAN SPEND LESS TIME WORRYING